One of those simple ideas inspired by a great beer and the lick of a fairthful friend. Soft black rubber "tire" (eliminates tag jingle) and holds Pike's famous bottle cap. Inside is a blank ID with a place for Fido's name, number and a place to check if he or she has a microchip. Back of tag stamped with Hoppy Dawg logo and "I.D. Inside." Packaged on Pike Brewing 4" round coaster. The Hoppy Dawg Tag is made from a non-toxic, FDA approved rubber-like material and is anti-microbial. A win/win for man and his best friend.